SR/LEAD PRODUCT DESIGNER

Making the complicated feel simple

Making the complicated feel simple

Shaping product direction and leading teams to build solutions that balance user needs, business goals, and technical realities.

jameswniekamp@gmail.com | 502-551-8969 |

SR/LEAD PRODUCT DESIGNER

Making the complicated feel simple

Making the complicated feel simple

Shaping product direction and leading teams to ship clear, reliable tools that align user needs, business goals, and engineering constraints.

jameswniekamp@gmail.com | 502-551-8969 |

United Airlines | 2023

Flight planning overhaul

This was a high-stakes effort to redefine the role of flight dispatchers. We consolidated a patchwork of outdated tools into one streamlined system, removing repetitive manual tasks and enabling dispatchers to handle complex routing and fuel planning with greater efficiency and clarity.

~33%
increase in productivity
View case study

Tango | 2024

Embedded gift card

This new gift card product balanced usability, fraud prevention, and business goals. By keeping credentials locked until redemption, the design made rewards more secure while also capturing value from unused balances.

$64 million
in renewed contract value
View case study

United Airlines | 2019

Web check-in redesign

United Airlines asked me to redesign their web check-in experience, used by more than 10 million travelers annually, into a responsive application. I streamlined interactions, clarified steps, and modernized the look and feel while aligning with evolving brand standards.

2.3%
increase in seat and cabin upgrades
View case study

Tango | 2024

Tax configuration

This was a classic UX vs. tech tradeoff. My ideal flow for configuring tax info hit technical constraints that threatened a hard launch date. So I pivoted—reused an existing component and data model to hit the deadline while still delivering a fast, familiar experience for users.

$32 million
in net new reward value
View case study

UNITED AIRLINES | 2023

Flight planning redesign

This was a rare case where a company threw bags of money and time at getting the UX right. United asked me to unify a mess of outdated tools into one system for flight dispatchers handling complex tasks like routing and fuel planning. With the space to do it properly, we made their jobs a whole lot easier.

~33%
increase in productivity
View case study

Tango | 2024

Embedded gift card

This new gift card product balanced usability, fraud prevention, and business goals. By keeping credentials locked until redemption, the design made rewards more secure while also capturing value from unused balances.

$64 million
in renewed contract value
View case study

Tango | 2024

Tax configuration

This was a classic UX vs. tech tradeoff. My ideal flow for configuring tax info hit technical constraints that threatened a hard launch date. So I pivoted—reused an existing component and data model to hit the deadline while still delivering a fast, familiar experience for users.

$32 million
in net new reward value
View case study

United Airlines | 2019

Web check-in redesign

United Airlines asked me to redesign their web check-in experience, used by more than 10 million travelers annually, into a responsive application. I streamlined interactions, clarified steps, and modernized the look and feel while aligning with evolving brand standards.

2.3%
increase in seat and cabin upgrades
View case study